Job Overview
The Digital Marketing Officer is responsible for developing, implementing, and managing marketing campaigns that promote a company’s brand, products, and services across all digital channels. This role focuses on driving brand awareness, accelerating online traffic, and acquiring leads or customers.
As a key player in the marketing team, the Digital Marketing Officer blends creative storytelling with data-driven strategy. They manage social media platforms, orchestrate email campaigns, optimize website content for search engines, and track campaign performance using analytics tools to maximize return on investment (ROI).
Academic & Technical Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Basic knowledge of SEO and digital marketing.
- Experience with Facebook Ads and Google Ads is preferred.
- Strong communication and content writing skills.
- Knowledge of Google Analytics and Meta Business Suite.
- Proficiency in Microsoft Office and Google Workspace.
- Ability to work independently and meet deadlines.
Key Responsibilities
- Plan and execute digital marketing campaigns.
- Manage social media platforms and content.
- Optimize website content for SEO.
- Monitor and manage online advertising campaigns.
- Analyze campaign performance and prepare reports.
- Coordinate with the sales and design teams.
- Research market trends and competitor activities.
- Support brand awareness and lead generation initiatives.
